Social Media
Roughly 22% of Twitter follower lists carry bot or low-quality accounts that should not be followed back, by the conservative read of Circleboom's audit data across accounts in the 1k to 50k follower range. The auto-follow-back habit (follow everyone reflexively) feeds those bots into your
Social Media
Roughly 71% of attorneys avoid Twitter entirely or treat it as a marketing channel that conflicts with bar advertising rules, by the conservative read of attorney social-media surveys. The 29% running practice-supporting use cases produce 1-2 referrals per year from thought-leadership visibility, surface 3-5 research-
Social Media
The popular framing on real estate marketing on Twitter is that the audience is small ("not enough realtors on X to justify the channel"). The framing is wrong, and operators making channel decisions on it leave significant audience surface unmeasured. The contrarian read is that the real estate
Social Media
For most of last year I was optimizing my X posts for engagement metrics and assuming the engagement was the audience-growth lever. Across the same period, my follower count grew slowly and unevenly, and the slowness did not line up with my best-performing tweets. The disconnect bothered me
Social Media
For a long time my X workflow for image threads looked the same as everyone else's I knew. Block out half an hour at the moment I wanted to publish, type the hook tweet, hit reply, type the next tweet, attach the image, hit reply again, repeat until
Social Media
The symptom showed up most weeks as a notification pattern. Three or four new follower alerts in a row, all from accounts with zero-tweet profiles, generic names, and bios that read like template strings. I had been brushing them off as background noise on the platform until I ran
SEO
Video SEO and social media video share more performance signals than most teams realize. The teams earning compounding reach in 2026 manage both channels with a unified strategy that lets each platform's performance strengthen the other.