Performance Marketing
Giveaways trade a prize for the exact actions algorithms reward, which technically makes them a form of engagement farming. Here's when that's a legitimate growth tactic, when it backfires, and how to run one fairly.
Performance Marketing
CTR is up 7.5% industry-wide in 2026 while conversion rates fell in 13 of 14 industries. Learn why automated bidding inflates click-through rate, why a landing page problem usually hides behind a "great" CTR, and what to check before celebrating
Performance Marketing
The popular framing on B2B SaaS Twitter ads in 2026 is that the channel is dying because conversion rates are low and CAC is high relative to LinkedIn and search. The framing is wrong. The channel produces uncompetitive economics in the paid-only configuration most teams run, and meaningfully better
Performance Marketing
The decisions that determine whether a TikTok campaign scales profitably happen after launch. Most teams apply the wrong optimization logic and interrupt the algorithm's learning process. Here is what to do instead.
Performance Marketing
Most Smart Bidding setups are configured for convenience, not performance. These five moves fix the signal gaps, strategy mismatches, and structural errors that quietly cap your revenue, with no algorithm updates required.